FIFA president Sepp Blatter gestures after his re-election during the 65th FIFA Congress held at the Hallenstadion in Zurich, Switzerland, on Friday, May 29. Blatter has-been re-elected as FIFA president for a fifth term, chosen to direct world soccer despite separate U.S. and Swiss criminal investigations in to corruption.(Photo: Walter Bieri, AP) It would have been comical if it wasn’t so sad, so ugly, so predictably … Read the rest
Jihan Forbes is the Employees Author/Copy Editor for theFashionSpot & a contract fashion author. She spends her days tirelessly writing & her work has-been featured on Fashionista, XOJane, The- Cut and much more. She lives in Harlem, yet will all the time be a Bronx girl. Send her an e-mail sometime.
Read more on this topic…Link Buzz: Nicki Minaj Is Demanding in Bed, Ex Gucci … Read the rest
Job seeking and recruiting have changed forever. Technology has made a huge impact on talent acquisition in recent years. Long gone are the days of classified ads and sifting through faxed resumes to attract and identify that perfect candidate. Today, job seekers have gone beyond emailing resumes and cover letters and are now sharing professional profiles through social media, applying for jobs through mobile devices, and even submitting video cover letters.
Recruiters have had to adapt to change quickly, and the pace of change is accelerating. There’s a new normal for talent acquisition that requires companies to rethink their strategies, processes, and supporting technology related to recruiting. Successful hiring companies realize that recruiting is like marketing – from creating a brand presence, to attracting candidates through multiple advertising channels, to nurturing applicants by bringing them seamlessly through a talent acquisition funnel.
But why is this so critical? A recent study by the Robert Half HR consulting firm found bad hires can cost companies in many ways including productivity and team morale, with Chief Financial Officers reporting that supervisors on average spend 17% of their time – nearly one day per week – managing poorly performing employees. Hiring the right person the first time is crucial to company success. As such, 93% of CEOs find that they need to change their strategy for attracting and retaining talent, but a majority of 61% don’t know where to begin. So what can a business do to remain competitive in the battle for the best employees?
HR professionals now need to think like marketers in this new normal of recruiting. Reactive recruiting, waiting until there’s a vacancy, puts companies at a disadvantage. If a company is rushed to fill a spot, they have less time to engage with prospects and are more likely to make a bad hire. On the other hand, waiting too long to fill a position puts strain on other employees who must shoulder the workload, lowering morale and productivity. Or, worse yet, the work simply does not get done and the company’s growth stagnates.
Savvy HR professionals ensure they’re attracting the right talent by displaying a strong and consistent employment brand on their career site, including engaging photos and video, information about departments and employees, and providing up-to-date and relevant material about their corporate culture. This is incredibly important to job seekers as 78% agree that the look and feel of a company’s career site is “moderately” to “highly important” to their decision to apply. Not to mention that an increasingly mobile workforce has come to expect mobile-adaptable user experiences. So, if your company’s career site isn’t delivering a streamlined experience for mobile job seekers, you are significantly reducing your odds of connecting with best-fit talent. And, you definitely aren’t maximizing the valuable recruitment marketing dollars it took to attract traffic to your career site to begin with.
But ask any marketer what the best form of advertising is and they’ll agree: word-of-mouth. And the same holds true when marketing to potential employees.
Take, for instance, National Interstate Insurance Company, a leading specialty property and casualty insurance holding business. The recruitment team identified the current employee base as a source of referrals for quality candidates to identify and court passive, yet quality candidates for future openings. The team engaged current employees in a word-of-mouth marketing campaign to serve as the face of the company culture, attract candidates, and increase referrals. Through the use of specialized software, they created a streamlined referral portal and philanthropic incentive program, and employee referrals became the number one source of hire in 2014 nearly doubling the amount of referrals hired in 2013.
Social media and digital campaigning also are effective marketing-as-recruiting tools. Social media allows recruiters to engage with passive candidates by actively monitoring and posting on their company social media sites. Targeted email campaigns allow recruiters to nurture candidates at each stage of the sourcing and hiring process and send messages specific to a candidate based on their location, preferred job function, and other interests.
Bon-Ton, a department store chain offering a wide array of unique and limited-distribution merchandise from a variety of lifestyle brands, utilized this strategy to build talent pools for turnkey holiday hiring needs. In regions that weren’t receiving enough applicants to fill open seasonal positions, the company launched a geo-focused email campaign to send information about the benefits of working with Bon-Ton during the holidays to both passive and active job seekers in the area. The campaign also featured graphics to showcase the employment brand and background on available positions.
Through this effort, they had a 95% delivery rate and 15% open rate, which resulted in a 10% increase in applicants and another 10% increase in the candidates being hired. Bottom line: It’s a new world out there when it comes to job seeking and recruiting, and your overall talent acquisition strategy still needs to shift toward a dedicated software suite to support a breadth of new recruitment capabilities.
Great companies are built with great people. Employers need to recognize the importance of having dedicated technologies and marketing strategies in place to gain a competitive advantage for recruiting. Undoubtedly, the time is now for companies to update their talent acquisition processes and technologies to keep up with the evolving behaviors of today’s job seekers.
This article was written by My Say from Forbes and was legally licensed through the NewsCred publisher network. SmartRecruiters is the hiring success platform to find and hire great people.
Lifestyles of the trashy & famewhory! Jenelle Evans turned herself in to Myrtle Beach Police officers yesterday, yet she was not alone – Teen Mother 2 cameras have been there to capture the whole entire memorable 2nd on tape. Oh goody – home videos for the whole entire family to reminisce over sometime. Jenelle had an impressive warrant associated to an assault against her ex-fiancé Nathan … Read the rest
A scholastic tournament in the memory of FM Ron Simpson is being held on tomorrow. Bob Ali has organized this event in the name of the Brooklyn legend who died in 2013. To enter contact him at seabeaking@aol.com.
OK, so yes, we are well aware of the fact that the first day of summer is not officially until June 21 however, we also know for a fact that it is already heating up in Vegas. And while, we may not be into the triple digits quite yet (although those days are fast approaching), Sin City is certainly sizzling this time of year. But besides the fact that far less clothing is required for this season’s outdoor activities, the scorch-factor we are referring to has nothing to do with our devilish forecast.
Don’t get us wrong, we obviously love that it’s bikini season but more than that, we love that we don’t have to lube up in SPF 100 to feel the heat inside the showrooms of our city’s sexy adult revues.
So, if you’re ready to have a sizzling summer in Sin City, first, read on to decide the order in which your are going to indulge in these six equally sexy summertime shows and second, let’s be friends so that we can join you.
Thunder From Down Under
Ladies, c’mon. You haven’t really done Vegas until you’ve seen an all- male revue. OK, so you saw “Magic Mike” in the theater only because it was so dark that no one could see you blush but hey, guess what… no one can see you blush amidst the dimmed house lights in the Thunder From Down Under Theater either. Oh, and while you may be worried about your rosy cheeks advertising your naïve ways, let us assure you that the cheeks that everyone’s ogling at are definitely not yours. Ticket Prices: $62.65 – $73.95
Crazy Girls
Their days at the Riviera have come to an end but sometimes, the end is the best part if you know what we’re saying. Like the end of chocolate-filled drumstick ice cream cones or the end of a marathon (that type of marathon is up to you), but our point is that Vegas’ iconic blonde-haired beauties are still awing audiences with their sexy costumes (or lack thereof), red-hot dance moves and steamy stories to tell (and show) in their new home at Planet Hollywood Resort and Casino. Ticket Prices: $46.25 – $61.70
50 Shades! The Parody
They say laughter is the sexiest accessory (or at least that’s what we say) so why not get your sexy on with this laugh-inducing show that parodies the book phenomenon, “Fifty Shades of Grey.” With unexpected plot twists that will have you delightfully twisting in your seat, this hilarious production explores the steamy relationship between Christian Grey and Anastasia Steele, as seen through the eyes of three girlfriends. It may be a parody, but there are plenty of naughty affairs to be had. Ticket prices: $65.85 – $77.25
Zombie Burlesque
What? The thought of rigor mortis doesn’t get you hot and bothered? OK, well good thing that goes for most people that haven’t seen this sexy, horny zombie-filled production. Putting a zany twist on everything that’s hot about a traditional burlesque performance, the no-limits cast of “Zombie Burlesque” shows audience members that even though the hearts of these sex-frenzied fiends were devoured long ago, their romantic pulse is still pumping blood to all the right places. Ticket prices: $59.99 – $74.99
Fantasy
How do you like it? Yeah, we like our sugar in our tea as well. What did you think we were talking about? Oh, and we like a little (OK, a lot) of sexy in our shows and this topless revue sets the bra… um, bar… pretty high. Showcasing eight dancers, this dynamic topless revue flaunts a variety of wild fantasies that will have you panting in your seats and wishing that you had that aforementioned tea… with lots of sugar. Ticket Prices: $48.40 – $66.50
Zumanity
What can we say? Really bendy people performing what could be coined as acrobatic Kama Sutra is not only rousingly entertaining but sensually mood-setting as well. Be prepared to gasp, in more ways than one, as you discover just how the tantalizingly toned bodies of “Zumanity” have flipped their way into the climax of entertainment. Ticket prices: $64.15 – $296.90
